For Product Marketing Managers
Run your entire video strategy from one place
Product launches, investor updates, segment-specific campaigns, and sales enablement content. Manage the full video lifecycle without a production team or a six-figure budget.
GTM strategy → Full video program
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Videos made by Product Marketing Managers with ngram
See how product marketing managers use ngram to create professional videos faster.
You own the narrative. But you can't scale the assets.
You're the product marketing manager responsible for how every audience understands your product. From analysts and investors to sales reps and end users, you control the story. But the story needs video, and right now your production capacity doesn't match the scope of your role. Your current workflow looks something like this: write the messaging framework, brief the creative team or agency, wait for a first cut, send feedback, wait again, get a final version, then realize you need five more versions for different segments and channels. Repeat for every launch, every quarter. The downstream impact is real. Launches go out without video support. Sales reps use outdated enablement content because nobody has bandwidth to reshoot. Segment-specific campaigns get a single generic video instead of tailored narratives. Your competitive positioning lives in a doc instead of a shareable asset. It's the same frustration every quarter: you know exactly what the video should say, but you can't get it produced fast enough to matter.
Positioning updates trapped in documents nobody watches.
You refreshed the messaging framework last month and updated every internal doc. But the enablement videos sales reps share with prospects still reference last quarter's positioning. Getting those reshot means re-entering the agency queue, and marketing owns the budget conversation all over again.
Segment campaigns stuck behind a single production pipeline.
Enterprise buyers need a different narrative than mid-market. Vertical-specific prospects need industry language and relevant proof points. But your creative team treats each segment version as a separate project, so you end up with one generic video that doesn't resonate with anyone.
Launch assets that arrive after the launch window closes.
You coordinated the GTM brief, aligned with product on timing, and nailed the positioning. But the launch video showed up two weeks after the announcement went live. The Slack channel moved on, the press cycle ended, and the asset became a nice-to-have instead of a launch driver.
Enablement requests piling up with no system to fulfill them.
Sales wants a competitive teardown video. Customer success needs an expansion narrative. The analyst relations team asked for a capability walkthrough. Each request sits in your backlog because there's no scalable way to produce and maintain a full video library across the product lifecycle.
Your video output should match the scope of your role, not the size of your production budget.
A video engine that scales with your GTM.
Onestrategy.Everyvideoitrequires.
1
ngram gives product marketing managers a way to produce, maintain, and adapt video across the entire product lifecycle without relying on agency timelines or freelancer availability.
2
Start with your messaging framework, GTM brief, or segment strategy. Describe the audience and objective. ngram generates a structured plan with script, scene breakdown, and visual direction. You approve the narrative before anything renders.
3
When positioning shifts, update the source material and regenerate. When a new segment needs its own version, fork the project and adapt. Your video library stays current because updating it takes minutes, not weeks.
Build a video program that covers launches, enablement, expansion, and renewal without scaling your headcount. Start with our demo video maker to see the workflow in action.
Videos for every Product Marketing Managers workflow
From product update to polished video in minutes
Drop in your launch briefs and positioning docs
Upload your messaging framework, GTM brief, competitive battlecard, or segment strategy. ngram uses your source material as the foundation for every video it creates.
Tell us who it's for
Specify the target audience - whether that's prospects evaluating your category, analysts covering your space, or sales reps who need enablement content. ngram tailors the tone, depth, and structure accordingly.
Review the script
ngram generates a full script and scene-by-scene storyboard before anything renders. Edit the narrative, adjust the flow, or refine messaging for specific segments - all in plain language.
Generate the video
Once you approve the script, ngram produces a polished video with motion graphics, captions, and your brand kit applied. No editing software, no render queue, no waiting on external teams.
Export for every channel
Publish to your website, embed in sales decks, share on LinkedIn, or distribute via email - all from the same project. One video covers every channel your GTM strategy touches.
Built for how Product Marketing Managers actually work
01Learn more
Brand Kit
Consistency across hundreds of assets
Lock in your visual identity so every launch video, enablement asset, and segment variant reflects the same brand standards. When your brand guidelines update, propagate the change across your entire video library without re-briefing anyone.
95% efficiency
02Learn more
Script & Storyboard Generation
From messaging framework to video narrative
Feed in your positioning doc, GTM brief, or competitive battlecard. ngram structures a script and scene plan that maps to your narrative arc - whether you're targeting analysts, prospects, or internal stakeholders. Review and refine before any rendering begins.
90% efficiency
03Learn more
Multi-Format Export
One project feeds every channel
Export the same launch video for your website hero, a sales deck embed, a LinkedIn teaser, and an email thumbnail. PMMs juggle more channels than anyone - ngram ensures one project covers them all without channel-specific rebuilds.
90% efficiency
04Learn more
Auto Captions
Accessible content across every audience
Auto-generate captions for every video in your library so enablement content plays silently in Slack, social teasers work without sound, and your global segments get accessible assets by default.
85% efficiency
05Learn more
Collaboration
Stakeholder review without the bottleneck
Share projects with product, sales leadership, and executive reviewers. Collect scene-level feedback from your CMO or VP of Sales without scheduling a review meeting. Resolve comments and ship faster.
80% efficiency
What changes when video is easy
A video program, not a video backlog
Shift from reactive one-off requests to a structured video library that covers every lifecycle stage. Produce and maintain content at the pace your GTM demands.
Messaging consistency that actually holds
When positioning evolves, update the source and regenerate. No more zombie videos with last quarter's messaging floating around the sales team's Google Drive.
Segment coverage without linear scaling
Fork and adapt instead of rebuilding. Covering three new verticals doesn't mean three new production cycles. It means three forks from a proven narrative.
Strategic time reclaimed
Spend less time managing production logistics and more time on positioning, competitive intelligence, and GTM strategy. The work that actually moves the business.
Questions from Product Marketing Managers like you
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scales with your GTM
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