Feature Announcement Video
Ship features that get noticed not buried in a changelog
Paste your release notes, feature doc, or product URL. Get a polished announcement video with motion graphics, captions, and your branding. Ready to share in minutes, not weeks.
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Feature Announcement Video videos made with ngram
Real videos created by teams using ngram for feature announcement video.
"We spent three months building it. The launch email got a 2% click rate."
“”
You're a product marketer or PM at a SaaS company that ships features every sprint.
Each release needs an announcement.
Each announcement needs to cut through inboxes, feeds, and in-app noise to actually drive adoption.
Here's what actually happens: engineering ships on Thursday.
You scramble to write a changelog entry, grab two screenshots, draft an email, and push it out Monday.
The email gets a 43% open rate and a 2% click-through.
Your LinkedIn post gets 12 likes.
The in-app banner gets dismissed in under a second.
Dismissed in a second In-app banners, changelog emails, and Slack notifications all get skimmed and archived before the value registers
Budget gatekeeping Every video needs a vendor, a brief, a review cycle, and budget approval before a single frame is produced
87% prefer video of buyers say video convinced them to purchase, but most product teams can't produce announcement videos fast enough
Dead on arrival By the time the agency delivers the announcement video, you've already shipped the next two features
According to Pendo, 30% of engineering resources go to features that never achieve widespread adoption. Most of the time, the feature isn't the problem. The announcement is.
From "check the changelog" to "did you see the video?"
The Old Way
Before ngram
The ngram Way
After ngram
Engineering ships the feature Thursday. Marketing scrambles to write something by Monday. The email goes out with a text-heavy breakdown and two static screenshots that don't quite convey the value.
Engineering ships Thursday. You paste the feature doc into ngram. Twenty minutes later: a 45-second video that shows the problem, reveals the solution, and ends with a clear call to action. Motion graphics make abstract features concrete. Captions ensure it plays silently on every feed. Your brand colors and logo are already applied.
Open rate: 43%. Click rate: 2%. Feature adoption after 30 days: barely moved. Your PM asks why users aren't finding the new workflow. Sales asks for a walkthrough they can send to prospects. You don't have one.
You embed it in the email, post it on LinkedIn, and add it to your in-app changelog. Emails with video get 300% better click rates. Users actually try the feature. Your CEO shares the LinkedIn post with the board.
Your CEO asks why the launch felt so quiet. You explain you'd need to hire a freelancer and wait two weeks to get something visual. The moment passes. The next feature ships, and you start the same cycle again.
Next sprint, the engineering team asks when they can see the announcement video for their feature. Product marketing went from bottleneck to engine.
The Numbers Don't Lie
Time to create
2-4 weeks (freelancer) or 2 days (DIY)
Under 30 minutes
Cost per video
$1,500-$4,000 per video
Included in your plan
Time to iterate
Days of revision cycles
Minutes
Launch timing
Video arrives after momentum fades
Video ships with the feature
Announcement videos from what you already have
ngram transforms your release notes, feature docs, or product recordings into announcement videos that actually drive feature adoption.
1
Start from text or docs
Paste your changelog, PRD, or feature description. ngram writes a script optimized for video, plans the visual sequence, and generates motion graphics that make abstract features concrete. Review the storyboard, tweak the messaging, then export.
2
Or start from a screen recording
Record a quick walkthrough of the new feature. ngram cuts the dead air, adds zooms on key interactions, overlays captions, and wraps it in branded intros and outros. Turn a rough screen capture into a polished announcement without touching an editor.
Most popular
Either way, your announcement looks intentional. Not like you threw it together between standups.
What changes when feature announcement video take minutes
Every feature gets its moment
When announcement videos take 20 minutes instead of 2 weeks, you stop reserving video for major launches. Bug fixes, UX improvements, and small features all get the visibility they deserve. No more triage over which features 'earn' a video.
Adoption actually happens
Emails with video get 300% better click rates than text-only announcements. Users who watch a feature video understand what changed and why it matters. Your engineering effort stops going to waste.
Ship the video with the feature
No more waiting for agencies or freelancers. Your announcement video is ready when the feature is. Capture launch momentum on day one instead of chasing it weeks later.
One video, every channel
Export in 16:9 for YouTube and email, 1:1 for LinkedIn feed, 9:16 for Stories and Reels. Same announcement, optimized for everywhere your users actually scroll. Post once, reach everywhere.
Raw recording → polished video in 3 steps
1
Paste your release notes
30 secondsDrop in a changelog entry, feature doc, PRD, or product URL. ngram extracts the key points and builds the narrative from your existing content.
2
Review the announcement script
2 minutesngram generates a structured video script with motion graphics, transitions, and captions planned scene by scene. Edit the messaging or approve as-is.
3
Export and launch
instantDownload your branded announcement in any format. Embed in email, post to LinkedIn, add to your in-app changelog. Update any section in minutes when the feature evolves.
Built for feature announcement video, specifically
Script & Storyboard Generation
Turn dry release notes into stories users actually care about
ngram reads your feature doc and writes a script that leads with the user benefit, shows the problem, reveals the solution, and ends with a clear CTA. You approve the narrative before any visuals are generated. No more staring at a blank timeline wondering how to structure the announcement.
Learn more1
Motion Graphics
Make abstract features feel tangible and exciting
Automatically generated animations, text reveals, and transitions that make your announcement look produced. When you're announcing a new workflow or API improvement, motion graphics turn invisible features into something visual and shareable.
Learn more2
Brand Kit
Every announcement looks unmistakably yours
Your logo, colors, fonts, and intro/outro are applied automatically to every announcement. Whether marketing or product creates the video, it looks like it came from the same team. Consistency builds recognition across dozens of releases.
Learn more3
Auto Captions
Land your message even when feeds autoplay on mute
Most LinkedIn and Twitter feeds autoplay without sound. ngram generates accurate, styled captions so your feature announcement is understood by users who never tap unmute. More views turn into more feature trials.
Learn more4
Multi-Format Export
Post one announcement everywhere without reformatting
Export landscape for email embeds and your website, square for LinkedIn feed posts, vertical for Instagram Stories and TikTok. Resize and reformat in clicks, not hours. One announcement video covers every channel in your launch playbook.
Learn more5
“But will it work for my situation?”
Still have questions?
The old way vs. the ngram way
Text-Only Announcement | Freelancer/Agency | ngram | |
|---|---|---|---|
| Time to publish | Same day | 2-4 weeks | Under 30 minutes |
| Cost per announcement | Free (your time) | $1,500-$4,000 | Included |
| Engagement lift | 2% CTR baseline | High (if on time) | 300% better CTR with video |
| Time to update | Minutes (text only) | Days + revision fees | Minutes (full video) |
| Brand consistency | Manual every time | Depends on vendor | Automatic via Brand Kit |
Ready?
Your next feature deserves
more than a changelog
Stop letting great features go unnoticed. Turn your release notes into announcement videos that drive real adoption. Ready in minutes, not weeks.
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