Explainer Video
Explainer videos that convert visitors not confuse them
Turn your product docs, landing page, or rough script into a polished explainer video in under 30 minutes. No animation skills. No agency. No six-week wait.
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Made with ngram
Explainer Video videos made with ngram
Real videos created by teams using ngram for explainer video.
"Everyone loves the product once they get it. Getting them to that point is where we lose people."
“”
You're a product marketer or founder at a SaaS company with a product that solves a real problem.
But your landing page isn't converting because visitors can't quickly grasp what you do.
They skim the headline, scan the feature list, and bounce before they ever reach the signup button.
You've tried rewriting the copy three times.
You've added comparison tables, benefit bullets, even a carousel of screenshots.
But text-based explanations hit a ceiling.
People don't read, they scan.
And scanning your landing page doesn't communicate the "aha" moment your product delivers.
Creative brief limbo Three rounds of revisions, two stakeholder reviews, and a month later you still don't have a final script approved
86% conversion lift left on the table Landing pages with video convert dramatically better, but most teams ship without one because production is too slow
Stale before it ships Your positioning evolved twice during the six-week production cycle, and the video launched with last quarter's messaging
DIY looks DIY Template tools give you layouts, but the result screams 'we couldn't afford a real video' to every visitor who clicks play
Every visitor who bounces confused is a conversion your competitor gets instead.
From "let me explain..." to "I watched the video, I'm ready to start"
The Old Way
Before ngram
The ngram Way
After ngram
A prospect lands on your homepage. They read the headline, glance at the feature grid, and try to piece together what you actually do. After 20 seconds of scanning, they're not confused enough to leave but not convinced enough to stay. They open a competitor tab.
Same prospect, same homepage. But now a 60-second explainer video sits above the fold. They click play. In under a minute, they see the problem they have, how your product solves it, and what success looks like. No ambiguity. No guesswork.
Your bounce rate sits at 68%. Your homepage-to-signup conversion is 2.1%. You know the product is strong, but the explanation isn't landing. Text alone can't show the workflow, the interface, or the transformation.
They scroll down already understanding your value prop. They convert. Your homepage conversion rate climbs to 3.9%. Your sales team stops hearing "so what exactly do you do?" on discovery calls.
You've quoted three animation studios. The cheapest is $6,500 for 60 seconds. The timeline is five weeks, with a creative brief due by Friday. By week three, your team has already updated the pricing page and renamed a feature.
When you rebrand next quarter, you update the explainer in an afternoon. New script, new visuals, same day. Your CEO asks which agency you used. You tell them it took 25 minutes.
The Numbers Don't Lie
Time to create
4-6 weeks (agency)
Under 30 minutes
Cost
$5,000-$12,000
Included in your plan
Time to update
Weeks + revision fees
Under 15 minutes
Conversion impact
No video, 2% baseline
Up to 86% lift with video
Professional explainers from what you already have
ngram transforms your product docs, landing page copy, or rough script into polished explainer videos that make your product click for every visitor.
1
Start from text or docs
Paste your landing page URL, product description, or feature doc. ngram writes a video script structured around problem, solution, and proof, then generates the visual sequence with motion graphics, transitions, and branded styling. Review the storyboard, adjust the messaging, and export.
2
Or start from a recording
Record yourself explaining your product on camera or via screen share. ngram removes filler words, tightens the pacing, adds visual enhancements, overlays captions, and wraps it in professional branding. Your rough explanation becomes a polished explainer without touching a timeline.
Most popular
Either way, your explanation becomes clear, engaging, and professional. The kind of video that makes visitors understand your product in 60 seconds.
What changes when explainer video take minutes
Landing page conversions climb 86%
Pages with explainer videos convert dramatically better than text alone. When visitors understand your product in 60 seconds, they're ready to sign up. Stop losing conversions to confusion.
Your message actually sticks
Viewers retain 95% of a video message compared to 10% when reading. Your value prop stays with prospects after they close the tab. They remember what you do and why it matters when it's time to decide.
Update when your product evolves
Positioning changed? Feature renamed? Update any section in minutes, not weeks. You're editing a storyboard, not rebriefing an agency. Your explainer stays current without another five-figure invoice.
One video works across every channel
Embed on your homepage, drop into sales emails, post on LinkedIn, run as a paid ad. Export in 16:9, 9:16, or 1:1 with a single click. One explainer, every format, every channel.
Raw recording → polished video in 3 steps
1
Paste your product description
30 secondsDrop in a landing page URL, feature doc, or just describe what you want to explain. ngram builds the script and storyboard from your input.
2
Review the storyboard
2 minutesngram generates a structured narrative with visuals, voiceover, and transitions. Rearrange sections, edit the script, or approve as-is.
3
Render and publish
instantGet a professional explainer with motion graphics, captions, and branded styling. Export in any format or embed directly on your site.
Built for explainer video, specifically
Script & Storyboard Generation
Your product docs become a clear narrative in seconds
Paste a landing page, feature spec, or rough notes. ngram structures the content into a problem-solution-proof narrative and plans the visual sequence scene by scene. You review and refine the script before anything renders, so the story is right before the first frame.
Learn more1
Auto Captions
Your explainer works on mute in every feed
85% of social video is watched without sound. ngram generates accurate, styled captions automatically so your explainer converts whether it's embedded on a landing page, shared in Slack, or scrolling through a LinkedIn feed. The message lands either way.
Learn more2
Smart Zoom
Every key moment gets a cinematic close-up
When your explainer shows a product interface or workflow, ngram automatically zooms into the action. Viewers see exactly what matters without you manually keyframing anything. Complex screens become clear, focused moments.
Learn more3
Multi-Format Export
One explainer, every platform, every ratio
Export your explainer in 16:9 for your website, 9:16 for Instagram Reels, and 1:1 for LinkedIn, all from the same project. No re-editing, no reformatting. One video covers every channel your audience uses.
Learn more4
AI Voiceover
Broadcast-quality narration without booking talent
Choose from natural-sounding AI voices in multiple styles and languages. Get professional narration that matches your brand tone instantly. Or record your own voice and let ngram clean up the audio and pacing automatically.
Learn more5
“But will it work for my situation?”
Still have questions?
The old way vs. the ngram way
DIY (Canva/Powtoon) | Animation Agency | ngram | |
|---|---|---|---|
| Time to create | 2-5 days | 4-6 weeks | Under 30 minutes |
| Cost | $50-200 + your time | $5,000-$12,000 | Included |
| Learning curve | Moderate (templates + editing) | None (they do it) | None (AI does it) |
| Time to update | Hours of rework | Weeks + revision fees | Under 15 minutes |
| Script & story | Write it yourself | Creative brief + revisions | AI-generated, you refine |
Ready?
Stop losing visitors who
don't get it
Turn your product into a 60-second explainer that actually converts. Professional quality in under 30 minutes, without the agency price tag or timeline.
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