Help Center Video
Help center videos that deflect tickets not create them
Turn your knowledge base into a self-service engine customers actually use. Create polished video tutorials from screen recordings or existing articles. No editing skills needed.
Trusted by teams at
"Our customers open help articles, skim them, give up, and submit a ticket anyway."
“”
You're a customer support lead or product manager at a SaaS company with a growing user base.
Your help center has hundreds of articles.
You've invested weeks writing documentation.
But your ticket queue keeps growing, and the same questions keep coming back.
Here's what happens: a customer hits a snag, navigates to your help center, and finds a 900-word article with numbered steps and screenshots from two product versions ago.
They skim it.
Step 5 doesn't match what they see on screen.
They close the tab and submit a ticket: "How do I do X?"
Same five questions, every day Your support team answers identical how-to questions repeatedly because the help article didn't make it click
Screenshots expire on release day Every product update makes your existing documentation visually wrong, and re-screenshotting 40 articles isn't realistic
73% of customers prefer to find answers themselves, but only when self-service actually works. Text walls don't qualify.
Production bottleneck Creating one polished tutorial video takes 3-4 hours of recording, editing, and captioning. Multiply that by your article count.
Self-service that doesn't actually serve anyone costs you $13.50 per ticket that should have cost $1.84.
From "I'll just submit a ticket" to "I watched the video and fixed it myself"
The Old Way
Before ngram
The ngram Way
After ngram
A customer tries to set up an integration. They find your help article: 12 numbered steps, 6 screenshots, 800 words. They follow along until step 7, where the button has moved since your last update. They try clicking around. Nothing matches the screenshot.
Same customer, same integration question. But now the help article has a 90-second video at the top. They click play and watch someone walk through the exact steps, with zooms on each button and captions they can follow along with. They pause, replicate, and finish the setup themselves.
They submit a ticket: "Your documentation is wrong. How do I connect to [integration]?" Your agent replies with a slightly reworded version of the same article, plus a fresh screenshot. Round trip: 4 hours of everyone's time for a 90-second answer.
No ticket. No wait. No frustrated customer. They rate the article five stars and move on with their day.
Scale that to 80 tickets a day. Your support team is buried in questions the help center was built to prevent. New agents spend their first month memorizing workarounds for documentation gaps. Your CSAT hovers around 3.5 stars because "self-service" means "figure it out yourself with outdated text."
Your ticket volume on documented topics drops by 40%. Support agents focus on complex issues that genuinely need a human. When the product ships an update, you re-record just the changed screen and swap it into the existing video in under 10 minutes. Your help center stays current without a production cycle.
The Numbers Don't Lie
Time to create one tutorial
3-4 hours (record, edit, caption)
Under 20 minutes
Cost per support contact
$13.50 (agent-assisted)
$1.84 (self-service)
Time to update after product change
Re-record and re-edit from scratch
Under 10 minutes
Self-service resolution rate
Below 45% with text only
80%+ with video guides
Professional help videos from what you already have
ngram transforms your quick screen recordings or existing help articles into polished video tutorials that customers can actually follow and learn from.
1
Record the workflow once
Walk through the feature or process while recording your screen. Don't worry about mistakes, pauses, or wrong clicks. ngram cuts the dead air, adds smart zooms on every interaction, overlays step labels and captions, and produces a tutorial customers can follow along with.
2
Or convert existing help articles
Paste your help article text or a URL. ngram writes a video script, generates screen capture visuals, and produces a complete tutorial with AI voiceover and branded styling. Turn written documentation into video without recording anything.
Most popular
Either way, your knowledge base gets video tutorials that actually resolve issues. Customers solve problems themselves, tickets drop, and your team focuses on what matters.
What changes when help center video take minutes
Cut repetitive tickets by 30-50%
When customers can watch how to solve their problem, they don't submit tickets. Video tutorials deflect the how-to questions that bury your support team, freeing agents to handle the complex issues that actually need a human.
Self-service that pays for itself
Every ticket resolved through video costs $1.84 instead of $13.50 through an agent. At 100 deflected tickets per month, that's over $14,000 in annual savings. The ROI shows up in your first quarter.
Customers who actually feel helped
Text instructions leave customers guessing. Video shows them exactly where to click, in real time, with captions for every environment. Satisfaction scores climb because self-service finally works the way customers expect it to.
Build a complete video library fast
When each tutorial takes 20 minutes instead of 4 hours, you can document every workflow. Start with the top 20 articles driving the most tickets and expand from there. Many teams add 5-10 videos per week.
Raw recording → polished video in 3 steps
1
Record the support workflow
30 secondsWalk through the feature or process on screen. Mistakes, pauses, wrong clicks - all fine. ngram works with whatever you record.
2
Review the polished tutorial
2 minutesngram auto-cuts dead air, adds smart zooms on clicks, overlays step labels, and generates captions. Tweak the storyboard or approve as-is.
3
Embed in your help center
instantExport or grab an embed link for Zendesk, Intercom, Notion, or any docs platform. Update any section in under 10 minutes when your product changes.
Built for help center video, specifically
Smart Zoom
Every click in your tutorial gets a cinematic close-up
Customers squint at full-screen recordings trying to find the right button. Smart Zoom automatically magnifies each click and interaction, so viewers see exactly where to look without you doing any manual keyframing. Your help center videos become genuinely followable.
Learn more1
Callouts & Step Labels
Turn raw recordings into numbered step-by-step guides
ngram automatically adds numbered steps and visual annotations to your screen recordings. 'Step 1: Click Settings. Step 2: Select Integrations.' Customers follow the sequence without getting lost, even in complex multi-screen workflows.
Learn more2
Auto-Cut
Your 8-minute recording becomes a focused 2-minute tutorial
Help center customers want answers fast. Auto-Cut removes dead air, mouse wandering, and hesitation moments automatically. Your raw recording becomes a tight, focused tutorial that respects your customers' time and gets them to the solution faster.
Learn more3
Auto Captions
Help customers in open offices, on mute, or in any language
Many customers browse help centers at their desk with sound off. Auto Captions generates accurate, styled subtitles so your tutorials work in any environment. Accessibility built in, not bolted on.
Learn more4
Cursor Emphasis
No more 'where did they just click?' moments
Highlights and trails your cursor throughout the tutorial so viewers can track every movement. When you're teaching someone a workflow, losing the cursor means losing the customer. Cursor Emphasis keeps them locked in.
Learn more5
“But will it work for my situation?”
Still have questions?
The old way vs. the ngram way
Text-Only Articles | Guidde / Synthesia | ngram | |
|---|---|---|---|
| Time to create | 1-2 hours writing | 30-60 minutes | Under 20 minutes |
| Cost per tutorial | Your time | $30-50/video (subscription) | Included in plan |
| Self-service success rate | Below 45% | 60-70% with video | 80%+ with smart zoom + steps |
| Time to update | Quick text edit | Re-record entirely | Under 10 minutes |
| Ticket deflection | Limited | 20-30% for covered topics | 30-50% for covered topics |
Ready?
Stop answering questions your
help center should handle
Turn your knowledge base into video tutorials customers actually follow. Deflect 30-50% of repetitive tickets. Make self-service work the way it should.
Explore More Use Cases
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