For SaaS Companies
Ship product videos at product speed
Create demos, feature announcements, onboarding videos, and customer education content without waiting for production cycles. Your product ships fast. Your videos should too.
Feature shipped → Video live
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Videos made by SaaS Companies with ngram
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Your product ships weekly. Your videos ship quarterly.
You're a product marketer, PM, or customer education lead at a SaaS company that ships features every sprint. Your job is to make sure customers actually understand and adopt what your engineering team builds. But your video content pipeline runs on a completely different clock than your product pipeline. Your current workflow goes like this: engineering ships a feature, product marketing writes the blog post, someone screenshots the new UI for the help docs, and the request for a demo video goes into the creative team's backlog. If you are lucky, a freelance editor picks it up in two weeks. If you are not, the feature launches with a blog post and a GIF. Meanwhile, onboarding videos still show the old navigation, and your help center has tutorials referencing buttons that were renamed last quarter. The downstream impact compounds. Trial users cannot figure out the new workflow and churn during their evaluation period. Existing customers miss feature announcements because they do not read changelogs. Support tickets spike after every release because users are working from outdated visual references. Your product keeps getting more capable, but your customers' understanding of it falls further behind with every sprint. The recurring frustration is that your engineering team ships in days, but your video content takes weeks - and by the time it is ready, the UI has already changed again.
Demo videos that show a product nobody recognizes.
You recorded the product demo after the last major release. Since then, the navigation changed, two features launched, and the settings page got a redesign. Prospects watching the demo see an interface that does not match what they will experience in the trial - creating confusion before they even sign up.
Feature launches that land without visual explanation.
Engineering shipped the feature on Tuesday. Marketing wants a video for the announcement. But your creative team's queue is three weeks deep, so the feature launches with a blog post and static screenshots. Users skim the post, miss the value, and adoption stays flat while your PM wonders why nobody is using what they built.
Onboarding that creates churn instead of preventing it.
New trial users need to reach their aha moment fast. But your onboarding videos reference the old dashboard layout, the setup wizard has changed since the recording, and the getting-started flow now has two extra steps. Users get confused, support tickets multiply, and trials convert at a fraction of what they should.
Customer education that cannot keep pace with the product.
Your help docs are updated every release but your tutorial videos are not. Users search for how to use a feature, find a video from three months ago showing a different interface, and either give up or file a support ticket. The features that could make them successful go unused because the educational content is permanently behind.
Your product deserves video that keeps pace with your release cycle.
Video content at SaaS speed.
Shipfeatures.Shipvideos.Samesprint.
1
Ngram gives SaaS teams video production that matches their shipping cadence.
2
Record your screen once—Ngram adds smart zoom, callouts, and professional pacing. Drop in your release notes—get a changelog video. Update when the UI changes without re-recording everything.
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Ship feature videos with features. Keep onboarding current. Create customer education that actually educates.
Stop letting video lag behind your product. Start shipping both together.
Videos for every SaaS Companies workflow
From product update to polished video in minutes
Drop in your screen recording or feature spec
Record your product walkthrough after the feature ships, or upload your feature spec, release notes, or help article. ngram works from the assets your product team already creates - no storyboard or creative brief required.
Tell us who it's for
Specify whether this video targets trial users in onboarding, existing customers learning a new feature, prospects evaluating your product, or your sales team for demo enablement. ngram adjusts the depth, pacing, and call-to-action for each audience.
Review the script
For spec-based videos, review the generated script for technical accuracy and messaging alignment. For screen recordings, preview the auto-edited version with smart zoom and callouts applied. Your product team controls the final output before it goes live.
Generate the video
ngram produces the polished video with smart zoom on key interactions, cursor emphasis, step callouts, professional pacing, and your brand kit applied automatically. The raw screen recording becomes a demo your sales team is proud to share.
Export for every channel
Publish to your marketing site, embed in your help center, upload to YouTube, share on LinkedIn, or distribute through your in-app messaging tool. One video adapted for every channel in your SaaS go-to-market and customer education stack.
Built for how SaaS Companies actually work
01Learn more
Screen Recording Polish
Raw recordings become polished demos
Record your product walkthrough once after a feature ships. ngram adds smart zoom on clicks, cursor emphasis on key interactions, and step callouts that guide viewers through the workflow. Your PM's raw screen recording becomes the polished demo your sales team shares with prospects.
95% efficiency
02Learn more
Quick Updates
UI changed? Update in minutes
When your next sprint changes the settings page or renames a navigation item, re-record just that section and ngram stitches it into the existing video. Your onboarding walkthrough stays current without re-recording the entire flow every time the UI evolves.
85% efficiency
03Learn more
Script Generation
Turn docs into video scripts
Drop in your feature spec from Linear, release notes from your changelog, or help article from Zendesk. ngram generates a script and produces the video - turning the documentation your product team already writes into visual content customers actually consume.
90% efficiency
04Learn more
Multi-Format Export
One video, every channel
Export the product demo for your website, the tutorial for your help center, the feature announcement for YouTube, and a teaser clip for LinkedIn. One recording becomes assets for every channel where SaaS buyers research, evaluate, and learn.
90% efficiency
05Learn more
Brand Consistency
Every video matches your product
Your brand kit ensures every demo, tutorial, and changelog video carries your product's exact colors, fonts, and visual style. Whether product marketing or customer success creates the video, it looks like it came from the same team - because the brand kit enforces consistency automatically.
95% efficiency
What changes when video is easy
Videos ship with features
No more waiting weeks for production. Create and publish video content in the same sprint you ship the feature.
Better activation and retention
Users who understand your product stick around. Video onboarding and tutorials drive adoption that reduces churn.
Always-current content
Update videos when your product updates. No more outdated demos showing features that don't exist anymore.
Higher feature adoption
Feature announcements with video drive more adoption than blog posts. Show users what's new, not just tell them.
Questions from SaaS Companies like you
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