Design, edit, save and select a slide
This walkthrough shows reusable slide creation in Brand Kit and the explicit selection for a new video.
Make every video feel on brand from the first scene
Brand Kit gives a workspace one reusable source for its logo, colors, fonts, motion, image and screenshot styles, voice and tone preferences, CTAs, example assets, and phrase guardrails—then applies that direction when ngram generates a video.
- Set a workspace brand kit with logo, colors, fonts, and visual styles
- Guide generated copy with voice, tone, approved phrases, and blocked phrases
- Choose the right kit for a project in the start wizard before generation
- Save editable intro and outro slides, then choose them for each video
Trusted by teams at
The problem
A style guide is hard to carry into every video
A video combines copy, captions, motion, visuals, and a closing message. When the relevant brand choices are scattered across files and briefs, each new project starts with the same translation work.
i.
Visual direction gets rebuilt project by project
Logo use, colors, fonts, motion, and screenshot treatment can be lost between a source brief and a finished scene.
ii.
Tone rules live outside the creation flow
A team may know which phrases fit its voice and which do not, but those guardrails are easy to omit from a fresh prompt.
iii.
Shared work needs a common starting point
Without workspace-level direction, teammates repeat setup work and outputs can drift even when they begin with similar material.
Brand Kit puts the visual source and phrase guardrails where a new ngram project begins.
The solution
Turn a brand source into scene direction
Set up a workspace brand kit manually, or generate a visual direction from a website URL or sample images. ngram uses the selected kit to shape the project’s visual treatment and validates generated content against its phrase guardrails.
A selected kit gives generation the same visual and language context from the start.
i
Keep the visual source together
Store logos, colors, fonts, visual direction and reusable intro/outro slide designs together. Create slides with AI or templates, edit the design and save it in the kit.
ii
Give copy a clear boundary
Add voice and tone preferences alongside approved and blocked phrases; the agentic generation flow checks generated content against those phrase lists.
iii
Choose a kit before a project starts
Select the brand kit in the start wizard, then let that chosen direction inform the generated video’s scenes, captions, graphics, and branded intro or outro.
What the kit carries
Brand direction that reaches the video workflow
Brand Kit is a workspace setting for the elements that make a video recognizable before a viewer reads the first line.
Identity
Visual rules in one workspace source
Keep the logo, colors, fonts, motion style, image style, screenshot style, CTAs, and example assets together instead of restating them in every prompt.
Language
Tone preferences and phrase guardrails
Set the voice and tone direction, then define approved phrases and blocked phrases for generation to validate against.
Setup
A faster way to establish visual direction
Use a website URL or a few sample images to generate a starting palette, motion style, and image style, then refine the kit in the workspace.
Reuse
Reuse one Brand Kit across projects
Select the same Brand Kit when later videos need the same approved identity, visual direction, and phrase guardrails.
Create a reusable opening or closing
How it works
Create or select a kit, then render with its direction
The practical workflow is simple: establish the kit, set the voice and phrase guardrails, then choose it for the project before ngram generates the video.
Choose
Create or select a brand kit
At /app/brand-kit, set up the workspace source or use the brand style generator with a website URL or sample images. Select the right kit in the start wizard before generation.
Guide
Add tone and phrase guardrails
Set voice and tone preferences, approved phrases, blocked phrases, CTAs, and example assets that should guide the new project.
Render
Generate and render the video
ngram applies the selected kit to the generated video; the agentic flow validates generated content against the kit’s approved and blocked phrases.
Who uses Brand Kit
Where a shared brand kit helps
Use Brand Kit when the source material and audience change, but the video still needs to begin from the same workspace direction.
Launch material with a consistent visual starting pointUse the kit before creating a product launch videoProduct demos that use the team’s screenshot treatmentCreate a branded product demo from screenshotsA repeatable source for client deliverablesSet the kit before an agency client deliverableBrand-styled video for social campaignsCreate a brand-led social video
Product marketing
Apply the chosen brand kit before turning launch inputs into a product-marketing video, so the project starts with its logo, styles, and copy guardrails in context.
Product teams
Use screenshot style, typography, and motion direction as the product demo turns real interface images or a recording into scenes and callouts.
Agencies
Start an agency deliverable with the selected workspace kit rather than rebuilding the visual and phrase direction alongside every client brief.
Marketing teams
Use the same workspace direction when marketing teams turn a campaign source into a video for LinkedIn or another social channel.
Where to use Brand Kit
Use Brand Kit wherever the message changes but the identity should not
These workflows begin with different source material and audiences. Brand Kit gives each project a selected visual direction and phrase boundary before generation.
marketing
View use caseMarketing Brand Video
A brand video maker for marketing teams whose quarterly video budget covers three agency projects and nothing else. Drop in product footage, a positioning doc, or a brand-style URL. Get back a polished marketing brand video locked to your brand kit in under an hour.
product marketing manager
View use casePMM Product Launch
Stop briefing agencies while your launch window closes. A product launch video maker built for PMMs turns your positioning doc, screen recording, and brand kit into the hero film, the social cuts, and the sales walkthrough — all rendered the same afternoon.
primary
View use caseProduct Demo Video
Drop in a rough screen recording or paste your product URL. A product demo video maker built for SaaS hands you back a clean walkthrough with smart zooms, captions, and brand polish — no timeline editor in sight.
agency
View use caseAgency Client Deliverable Video
A client deliverable video pipeline built for agencies running multiple retainers. Turn raw recordings, briefs, or client URLs into polished explainers, social cuts, and demo walkthroughs before the next status call — no editor backlog, no freelancer coordination.
primary
View use caseLinkedIn Video
A LinkedIn video maker built for founders, marketers, and operators who keep meaning to post. Drop in a rough selfie clip or a blog post you already published. Get back a captioned, branded LinkedIn video sized 4:5 for the feed in about fifteen minutes.
product marketing manager
View use casePMM Social Content
Stop posting screenshots while competitors post 30-second product clips. A social media video maker built for PMMs spins a webinar recording, a product walkthrough, or a blog URL into platform-ready cuts for LinkedIn, Reels, Shorts, and TikTok in under twenty minutes.
Comparison
Brand Kit compared with a manual brand handoff
This is a workflow comparison, not a claim about a particular competitor. The distinction is whether brand direction lives in the ngram workspace before generation begins.
| Capability | ngram Brand Kit | Manual brand handoff |
|---|---|---|
| Brand source | ● Workspace kit with visual settings | Files and project briefs |
| Phrase guardrails | ● Approved and blocked phrase lists | Instructions supplied per project |
| Project start | ● Kit selected in the start wizard | Direction assembled for each brief |
| Video generation | ● Selected direction applied during generation | Creator interprets supplied guidance |
Continue the workflow
Use the kit alongside the features that shape the video
A selected Brand Kit supplies direction; these adjacent features turn source material into the script, visual treatment, and motion a finished business video needs.
Start with the message
Script Generation
Turn a prompt, URL, document, screenshot, or recording into a video script and storyboard while the selected Brand Kit supplies the voice and phrase context.
Shape the scenes
AI Visuals
Create scene imagery and reference-led visual fills that can follow the image style and visual treatment established in a Brand Kit.
Carry the treatment through
Motion Graphics
Use branded overlays, lower-thirds, callouts, and transitions that build on the motion and typography direction stored in the selected kit.
Related capability
Intro and Outro Templates
Create editable opening and closing designs, save them in your Brand Kit and choose the slides that fit each video.
Start with what you have
Bring a real source into a branded video workflow
Use a converter to turn the input your team already maintains into a video project, then select the Brand Kit that should guide its scenes and copy.
Start withVideo output
Public URL to Video
Turn a product page, landing page, article, doc, or release note into a video project, then select the kit that should shape its output.
Start withVideo output
Screenshots to Video
Use real product screenshots as the source for a walkthrough, with Brand Kit providing the screenshot treatment, typography, and motion context.
Start withVideo output
Product docs to Video
Start with API steps, READMEs, or product documentation, then apply the kit’s visual direction and tone to the technical walkthrough.
Start withVideo output
Image to Video
Animate a JPG, PNG, or WebP into an editable video while the selected kit guides the surrounding visual treatment, captions, and voiceover.
Finish the details
Useful tools around a Brand Kit video
Use these focused tools when a branded project needs a scene image, on-screen callout, captions, or a dedicated brand-video starting point.
Scene imagery
Open AI Image GeneratorAI Image Generator
Generate or refine scene art, product cards, and thumbnails in Image Lab with the brand applied, then carry the asset into a video project.
On-screen copy
Open Add Text to VideoAdd Text to Video
Add product callouts, titles, and lower-thirds while keeping text treatment connected to the same editable ngram project.
Captions
Open Video Caption GeneratorVideo Caption Generator
Generate and edit captions for demos, tutorials, and campaign cuts, then style the lines for the brand before exporting.
Brand video
Open AI Brand Video MakerAI Brand Video Maker
Start a branded video from a prompt, approved image, PDF, product page, website, or source URL, then refine it in ngram.
Automate the handoff
Start a brand-led video job from your workflow
Use the Zapier integration when a source event should start an ngram video job, and pick the Brand Kit in the Create Video step so the video starts from it.
An automation can select one of your existing Brand Kits for a new video. Create and edit kits in ngram.
Explore integrationsQuestions about Brand Kit
What can I store in Brand Kit?
A Brand Kit can include logo, colors, fonts, motion style, image style, screenshot style, voice and tone preferences, approved phrases, blocked phrases, CTAs, and example assets.
Does Brand Kit affect generated videos?
Yes. ngram applies the selected Brand Kit automatically to generated videos. The kit informs visual direction, and caption styling follows the kit’s font, colors, and position.
Can I choose a Brand Kit for a new project?
Yes. Users can choose which Brand Kit applies to a project from the start wizard before generation.
Can Brand Kit guide copy as well as visuals?
Yes. A kit stores voice and tone preferences plus approved and blocked phrases. The agentic generation flow validates generated content against those phrase lists.
How do I create a visual direction quickly?
The brand style generator can create a starting palette, motion style, and image style from a website URL or a few sample images. You can then refine the Brand Kit in the workspace.
Where should I manage reusable brand direction?
Use Brand Kit at /app/brand-kit. It is the customer-facing home for reusable logos, colors, fonts, visual direction, tone, and phrase guardrails.
Does Brand Kit include approval or review workflows?
This page does not claim approval, review, permissions, or multi-brand workspace features. Brand Kit covers the workspace brand settings and phrase guardrails available in ngram today.
Can I save an intro or outro and reuse it?
Yes. In Brand Kit, choose Create template or Add from templates, refine the slide with AI or direct edits, and save it. Select the kit and choose the saved intro and outro for each video; both start Off. Slide authoring is available on Premium and Ultimate.
Start the next video with Brand Kit already selected
Set the kit once, select it in the start wizard, and let ngram carry that direction into the video generation workflow.
Workspace visual direction, tone preferences, and phrase guardrails.
Put it into practice
Follow a workflow from source material to a video you can review, share and make again.
Each onboarding path or product change
Create a customer onboarding walkthrough in Claude
Give Claude your setup guide and current product screens. Review ngram’s plan, then create a walkthrough that helps a new customer finish one useful task.
A verified setup guide and real product screensA first-workflow video with clear next steps
Ways to run: Claude
Each pitch revision, launch or new audience
Create a founder pitch video from a deck in Claude
Attach your deck in Claude and name the audience you want to reach. Review ngram’s product story and scene plan, then create a pitch people can watch before the next conversation.
A product deck, supporting visuals and a defined audienceA concise pitch video grounded in the supplied company material
Ways to run: Claude
Each new lesson resource or classroom introduction
Create a lesson-preview teaser in Claude
Give Claude the learning goal, key vocabulary and a question to leave open. Review ngram’s scene plan, then create a short preview that invites viewers into the lesson.
A lesson objective, vocabulary, preview example and resource titleA short educational teaser with an open question and resource title
Ways to run: Claude
Each product listing or approved update
Create a product-page video from approved assets in Claude
Give Claude your product facts and real photos. Review ngram’s plan, then create a short listing video that keeps the product’s appearance and attributes accurate.
Current product facts and approved photosA source-faithful product-page video
Ways to run: Claude
Each new listing or property campaign update
Create a property listing video in Claude
Give Claude the property brief and photos you want to show. Review ngram’s narration and scene plan, then turn the selected features into a video for your listing campaign.
A property brief, selected photos and a clear viewing actionA property video built around the supplied details and visuals
Ways to run: Claude
Each researched account or relevant public update
Create a prospect-specific introduction in Claude
Give Claude a verified public account update, relevant product proof and one proposed next step. Review ngram’s plan, then create a short introduction you can check before sending to the prospect.
Verified public account news, approved product proof and one next stepA concise prospect-specific introduction ready for review
Ways to run: Claude
Each buyer role, product workflow or interface update
Create a role-specific SaaS demo in Claude
Give Claude the buyer’s task, current interface screenshots and approved narration. Review ngram’s plan, then create a product demonstration that shows the workflow this role needs to understand.
Genuine interface screenshots, a verified product path and approved narrationA focused SaaS demonstration using the supplied interface material
Ways to run: Claude
For each proposal revision
Create a video proposal walkthrough from your document
Walk a buyer through a proposal’s objective, scope, timing and commercial terms. Pair the video with the written proposal so they can understand the offer and refer to the original figures.
Approved proposal documentProposal walkthrough video
Ways to run: In ngram
Each approved campaign, recipient segment or newsletter edition
Create an email-campaign video and linked thumbnail in Claude
Give Claude the campaign brief, recipient audience and next action. Review ngram’s video, then pair a public thumbnail with a ready viewing link for your email.
Approved campaign copy, audience details, imagery and a destinationA campaign video and linked thumbnail ready for an email preview
Ways to run: Claude
Each reporting period
Create an investor update video from your metrics in Claude
Give Claude your dated metrics, milestones and current challenge. Check the figures in ngram’s plan, then deliver the finished investor briefing with your written update.
Approved metrics, milestones and investor asksA narrated investor briefing
Ways to run: Claude
Each audience, positioning update or new product explanation
Explain a software product from its positioning brief in Claude
Give Claude the audience, approved positioning and supported product facts. Review ngram’s plan, then create a concise explanation of how the product’s main concepts fit together.
An approved positioning brief and current product sourcesA source-backed software explanation with clear labeled visuals
Ways to run: Claude
Each approved policy change
Explain an employee policy change in Claude
Give Claude the policy memo, including its effective date and required employee action. Review ngram’s plan and share the finished video alongside the written policy.
An approved policy change and effective dateA narrated employee explainer
Ways to run: Claude
Each reviewed roadmap update
Explain roadmap priorities with Claude
Give Claude your roadmap and the feedback you need from stakeholders. Review ngram’s plan to keep available features, work in progress and tentative ideas distinct, then create the update.
Current priorities, availability and dependenciesA narrated roadmap briefing
Ways to run: Claude
Each article-led campaign
Turn a blog post into a campaign video in Claude
Give Claude a published article and the ideas your campaign should cover. Review a short video plan, create it with ngram and lead viewers back to the full post.
A published article and selected takeawaysA short video linked to the full article
Ways to run: Claude
Each brand campaign, audience or refreshed visual brief
Turn a brand brief into a source-backed story video in Claude
Give Claude the brand point of view, approved narration and permitted imagery. Review ngram’s plan, then create a short story that keeps the visual treatment faithful to those sources.
An approved brand brief and permitted source imageryA concise brand story with faithful source visuals
Ways to run: Claude
Each client campaign, approved message or creative variant
Turn a client ad brief into a video in Claude
Give Claude one client’s approved message, visual assets and campaign placement. Review ngram’s scene plan, then create an ad your team can check and send for client review.
Client facts, permitted brand assets, approved narration and one placement briefA client-specific video ad ready for review and export
Ways to run: Claude
Each buyer-specific comparison
Turn a competitive battlecard into a sales video in Claude
Give Claude a dated comparison and the buyer’s actual requirements. Review a fair, source-backed video plan, then create an explanation of the next step with ngram.
A dated battlecard and buyer requirementsA focused comparison video with cited sources
Ways to run: Claude
Each course module or lesson revision
Turn a course outline into a lesson video in Claude
Give Claude one module’s objective, worked example and practice task. Review ngram’s teaching sequence, then create a lesson learners can follow and apply.
One module outline, supporting material and a worked exampleA complete lesson with an actionable practice task
Ways to run: Claude
Each approved proposal
Turn a sales proposal into a buyer walkthrough in Claude
Give Claude the approved scope and terms. Create a narrated walkthrough with ngram, check the plan against the document and share the finished explanation with your buyer.
An approved proposal and its commercial termsA narrated buyer walkthrough
Ways to run: Claude
Each prospect pitch or revised creative direction
Turn an agency pitch deck into a prospect video in Claude
Give Claude the prospect’s communication task, your pitch deck and approved work samples. Review ngram’s plan, then create a short introduction that helps the prospect assess the proposed approach.
An agency pitch deck, the prospect’s task and approved creative work samplesA concise prospect-facing introduction to the proposed approach
Ways to run: Claude
Each approved organizational announcement or internal initiative
Turn an approved company announcement into a video in Claude
Give Claude the approved news, intended staff audience and employee action. Review ngram’s plan, then create a concise announcement people can understand and act on.
Approved company news, audience details and employee actionsAn internal announcement video with a clear next step
Ways to run: Claude
Each approved client story
Turn approved client results into a case-study video in Claude
Give Claude the customer story, approved quotation and reported results. Review ngram’s narration and scene plan, then create a video that leads prospects to the full story.
A consented customer story and attributed resultsA source-backed case-study video
Ways to run: Claude
Each buyer demonstration or evaluation follow-up
Turn demo notes into a buyer follow-up video in Claude
Give Claude the buyer’s priorities, demonstrated screens and open questions. Review ngram’s plan, then create a concise recap that keeps the product facts and proposed next step clear.
Reviewed demo notes, genuine demonstrated screens and outstanding questionsA buyer-specific recap with a clear evaluation step
Ways to run: Claude
Each product release
Turn release notes into a customer update video in Claude
Give Claude the shipped changes. Use ngram to create a narrated update, review its plan and bring the finished video back to the conversation.
Release notes and real product screenshotsA narrated customer update
Ways to run: Claude
Every release
Turn release notes into a product update video
Give customers a short explanation of what shipped, who it helps and where to find it. Use your release notes to make a repeatable video update, then check the result against the shipped product.
Published release notesRelease roundup video
Ways to run: In ngram
Weekly or monthly
Turn weekly team notes into a team update video
Give teammates an update they can watch on their own schedule. Turn reporting notes into a short video covering completed work, work in progress and the decisions that need a response.
Team notes and status reportsTeam update video
Ways to run: In ngram
Each recurring service promotion or updated offer
Turn your service-page copy into a promotion in Claude
Give Claude the services, audience and booking action from your page. Review ngram’s plan, then create a short promotion around the details customers need to choose their next step.
Service-page copy, approved service details and a booking actionA short service promotion for a social feed or service page
Ways to run: Claude