Product video for every SKU you sell
PDP video, paid social creative, post-purchase how-tos, and seasonal launch suites. ngram is the video tool for ecommerce teams who own conversion and have a thousand SKUs the agency can't get to.
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Your top 20 SKUs have video. The next 480 don't.
Catalog video coverage that never catches up.
The hero collection got the agency treatment last quarter. The rest of the catalog — the long-tail SKUs that quietly drive a third of revenue — still sits behind static lifestyle shots and a bullet list. Every new product launch adds five more skus to a backlog the freelance video team won't reach until Q3.
Ad creative stale before the test even ships.
Meta and TikTok need fresh hooks every 7–10 days or CPMs creep. Your creative team can ship two variants a week through the current agency pipeline; the algorithm needs ten. So the same hero ad keeps running past creative fatigue, and the spend efficiency the CMO asked you to defend keeps slipping.
Seasonal campaigns that miss the buy window.
Black Friday creative was briefed in August. Final cuts arrived November 22. Your competitors started warming the audience three weeks earlier. The hero promo runs for three days instead of fourteen, and the entire seasonal margin lives or dies inside a window that opened too late.
Returns driven by the product page not selling the truth.
The customer ordered the candle holder and returned it because the scale wasn't obvious from the photo set. A 20-second video showing it on a counter would have prevented the return, the restock fee, and the negative review. Producing that video per SKU through your current agency would cost more than the unit margin.
Your product page deserves video for every SKU on it, not only the hero collection your agency can fit on this quarter's calendar.
Product video at catalog scale.
Every SKU. Every channel. Every variant.
One place for every video
ngram is one place for every video an ecommerce team ships.
Start from what you already have
PDP videos, paid social creative, post-purchase tutorials, seasonal launch suites, and influencer-style cuts all live in the same workspace tied to your Shopify catalog and brand kit.
Update once, regenerate everywhere
Start from what your merchandising team already owns: the product photo set, the Shopify listing, the spec sheet, customer reviews, and the seasonal brief. ngram drafts the script, scene plan, and storyboard you review before render — every SKU has a path from photo library to publishable PDP video without a separate shoot.
Run a catalog-wide video program that ships PDP cuts, ad variants, and seasonal launches at the cadence Meta and TikTok demand without adding a third creative agency to the roster.
ngram works for every team that ships video.
Growth & Marketing
Pair the catalog with growth's paid social playbook. The PDP video and the Meta retargeting variant share source script and brand kit, so the discovery click and the second-touch ad tell a continuous story instead of feeling like two separate campaigns.
Product Marketing
Hand PMM the launch narrative and let the merchandising team execute against it per SKU. The launch announcement and the per-product PDP cut both inherit the same positioning, so the press post and the storefront listing never drift into competing claims.
Customer Success
CS teams get post-purchase setup videos, replacement-part guides, and warranty walkthroughs tied to the same SKU library merchandising owns. A customer ticket about a missing assembly step gets a video link inline, not another back-and-forth thread.
Sales Enablement
Wholesale and B2B reps get product walkthroughs they can send buyers before the line review. The same source video that fronts the DTC PDP also lands in the wholesale email — one cut, two channels, no duplicate production cycle.
From product update to polished video in minutes
Drop in your Shopify catalog and brand kit
Connect the Shopify product, paste the listing URL, or upload the photo set with the spec sheet. ngram pulls the title, copy, imagery, and product metadata into a brand-aware video project — no manual asset wrangling per SKU.
Tell us who it's for
Name the buyer and the channel: a first-time PDP visitor watching on mobile, a Meta retargeting audience that already clicked once, a TikTok Shop viewer mid-scroll, or a post-purchase customer who needs setup. ngram tunes pacing, hook, and CTA to that surface.
Review the script and storyboard
ngram returns a product-focused script with the hook, benefit beats, social proof, and CTA structured for the channel. Edit the hook, swap a review quote, tighten the CTA, or split the project into colorway variants — all from chat before anything renders.
Generate the video on brand
ngram produces the cut with the photo set animated, motion graphics applied per the brand kit, music tuned to the channel, and captions burned in. The PDP version, the Meta 9:16 cut, and the TikTok Shop variant render in one pass from the same project.
Export for every commerce channel
Publish to the Shopify PDP, push to Meta Ads Manager, schedule the TikTok Shop drop, drop into Klaviyo for the post-purchase flow, and upload to the Amazon listing. One project covers every surface a buyer touches between discovery and unboxing.
Videos for every E-commerce Teams workflow
What changes when video is easy
Conversion lift across the long tail
PDP video stops being reserved for the hero SKUs. Long-tail listings that previously converted on photos alone get the same treatment, so the bottom 80% of the catalog moves on the same per-visit metrics as the top 20.
Creative velocity Meta and TikTok reward
Ship ten ad variants a week instead of two. Algorithms refresh the audience exposure, CPMs stabilize, and the performance team stops watching CACs slip because the creative pipeline can't keep pace with the platform's appetite for new hooks.
Returns and tickets that finally drop
Sizing confusion, styling mismatches, and assembly questions get answered before checkout and after delivery. Return rates ease on the SKUs that previously came back for preventable reasons; the support queue thins as the help-center videos resolve the FAQs.
Seasonal margin you actually capture
Black Friday and holiday creative ships before the buy window opens. The warm-up phase runs at full volume instead of going dark while the agency finalizes the hero cut, so the quarter's biggest revenue moment isn't lost to a missed deliverable date.
Every feature an ecommerce video program needs.
Wire ngram into the ecommerce stack you already run.
Each integration ships with a working recipe for ecommerce. Start from one, then customize against your Shopify catalog, ad platform, or email flow.
whenA new product is published in Shopify
thenKick off the matching PDP video and the Meta 9:16 ad variant with the listing copy prefilled
whenA SKU's inventory falls below the BFCM threshold
thenFork the master cut and regenerate a low-stock urgency variant for the retargeting audience
whenYour PIM tags a new SKU as ready to launch
thenAuto-generate the launch suite — PDP video, Meta cut, TikTok Shop variant — on your self-hosted infra
whenA B2B wholesale promo gets sign-off
thenSchedule the wholesale cut to the company page with the line-sheet permalink attached
whenA new collection drops on the storefront
thenSchedule the teaser cut to X with the drop link and discount code prefilled
whenA long-form unboxing finishes rendering
thenUpload to the brand channel with product chapters, the Shopify link in description, and on-brand thumbnails
whenYou hit Make a video on a Shopify product page
thenGet a polished PDP cut back in a new tab
whenClaude or ChatGPT calls the ngram tool from a merchandising agent
thenReturn a finished SKU video and a shareable storefront-ready link
You already have the inputs. Turn them into video.
Point tools for the moments in between.
Questions from E-commerce Teams like you
Run a video program that scales with your catalog
Start shipping PDP videos for the long tail, ad variants at the cadence Meta and TikTok reward, and seasonal launches that hit before the buy window opens.