Paste your release notes, the PRD, or the product URL. Get back a polished feature announcement video with motion graphics, captions, and your brand kit — ready to ship the same sprint the feature does.
Or pick a video type to get started
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Real videos created by teams using ngram for feature announcement video.
by Mehrnosh
by Rishikesh Ranjan
by Rishikesh Ranjan
by Rishikesh Ranjan
by Rishikesh Ranjan“We spent three months building it. The launch email got a 2% click rate.”
Engineering merges the feature on main. The PM drops a Loom in #product walking through the work. Marketing sees the message at 5:12pm. Launch is targeted for Monday. The team has 48 working hours to put an announcement together.
Open Figma to mock up two screenshots. Draft the email copy. Brief the freelancer who edits the launch videos. Hear back at 3pm: their soonest slot is in nine days, and a rush fee adds $1,200 to the invoice already approved this quarter.
Launch goes out. Two static screenshots in the email. A 200-word changelog entry on the blog. An in-app banner that says 'Now Available.' The PMM Slacks the founder: 'Couldn't get the video in time — going text-only this round.' Thumbs up react in reply.
Email metrics in the daily report: 43 percent open, 2.1 percent click. LinkedIn post: 14 likes, mostly from the team. In-app banner dismiss rate: 91 percent in the first hour. Feature usage dashboard barely moves above the pre-launch baseline.
Freelancer's first cut arrives. The hook lands on the wrong audience. The B-roll references the old UI from the staging environment. Two revision rounds queued. By the time the video ships, the feature has already been in market for sixteen days.
Adoption review. The feature is sitting at 12 percent of paid accounts — half the PM's projection. The retro flags 'announcement underperformed.' Engineering quietly wonders if the next launch will get the same treatment. The cycle resets for next sprint.
of engineering output, per Pendo's product benchmark report, ships and never achieves widespread adoption. Most of the time it isn't the feature — it's the announcement that never broke through the inbox.
“By the time the announcement video shipped, engineering had already shipped the next two features.”
Thursday: engineering ships. Friday: marketing scrambles. Monday: the email goes out with two static screenshots and 200 words of changelog copy. Open rate 43 percent, click rate 2 percent, feature adoption barely moves above the pre-launch baseline. The PM asks why users aren't finding the new workflow.
Thursday: engineering ships. You paste the PRD into ngram. Twenty minutes later: a 45-second feature announcement video with motion graphics, captions, and your brand kit applied. The launch email goes out Monday with the video embedded. Click rates jump because the message lands in the feed instead of the archive folder.
The freelancer's cut arrives two weeks after the feature ships. Revisions land another week later. By the time the announcement video is in market, the next two features have already shipped and the launch window for this one has long since closed. The video plays to a smaller audience than it deserved.
You edit the script line that needs to change after stakeholder feedback and re-render only that scene. Fifteen minutes from comment to next cut. The feature announcement video ships the same week engineering ships the feature — inside the launch window when reach and adoption actually compound.
One video, one cut, one channel. The 16:9 YouTube version doesn't fit the LinkedIn feed. There's no 9:16 cut for Stories. Sales asks for a 30-second version to slide into outbound emails and the answer is 'next quarter.' The launch becomes a single post on a single platform.
The team approves the core announcement, then prepares email, LinkedIn, and vertical-social versions as separate edits. Each version gets its own framing and length before MP4 export, so the launch reaches the channels users follow.
Bring the release notes, the PRD, or a rough Loom from engineering — ngram turns any of them into a feature announcement video that actually drives adoption.
Paste the changelog, the PRD, or even the Slack message from engineering describing the work. ngram writes a script optimized for the launch hook, plans the visual sequence, and generates motion graphics that make the new feature feel tangible. Review the plan containing the script, edit messaging in plain language, then export.
Release Notes to VideoRecord a 90-second walkthrough of the new feature, mistakes and all. ngram cuts the dead air, adds smart zooms on key interactions, overlays captions, and wraps the cut in your branded intro and outro. The PM's rough screen capture becomes a polished announcement video without touching a timeline editor.
Screen Recording to VideoTight, on brand, ready for the launch email, the in-app banner, and the LinkedIn feed. Looks intentional — like marketing had the cut ready before engineering hit merge.
Starting from a sales deck or the doc the PM wrote? Run it through PPT to Video or Docs to Video first — the polish step downstream is identical.
When the video takes 20 minutes instead of two weeks, you stop reserving video for major launches. Bug fixes, UX improvements, and sprint-sized features all get a proper announcement. No more triage over which features 'earn' a video — every release ships with one.
Emails with video typically see roughly 3× higher click-through rates than text-only announcements, per HubSpot — meaning every announcement that ships without a video is leaving adoption signal on the table.
No more waiting on a freelancer slot or burning a rush fee for a 9-day turnaround. The announcement video is ready Monday morning when the feature is. You capture launch momentum on day one instead of chasing it three weeks late.
Choose the target channel before each edit. Differently framed versions are separate projects, with captions and motion reviewed before MP4 export.
Drop a changelog entry, PRD, a feature spec, or the product URL. ngram extracts the user benefit, the workflow, and the call to action from whatever source content you already have on hand.
ngram builds a hook-problem-solution-CTA structure and queues motion graphics scene by scene. Edit the messaging, swap a screenshot, or approve as-is. The script is editable in plain language without scrubbing a timeline.
Choose the channel and framing for this announcement edit, review it, and download the MP4. Create differently framed email, YouTube, LinkedIn, and Stories versions as separate edits.
Ship a launch-ready feature announcement video alongside every release notes drop. Build CFO, RevOps, and PM-persona cuts of the same source PRD so each segment gets an announcement that lands on the workflow they actually care about.
Pair every sprint-end with a polished announcement video the team can drop in the launch email and the in-app changelog. Stop relying on marketing's freelancer queue — own the announcement loop from PRD to render in under an hour.
Solo-founder launches that look like a 30-person company shipped them. Drop the release notes in, get back a brand-consistent feature announcement video the same morning, and post it to LinkedIn before the team has finished standup.
API changelogs and SDK updates ship with their own announcement video instead of a wall of markdown. Cut a 60-second walkthrough of the new endpoint, the new method, or the breaking change so developers see what moved before they read the docs.
Use the approved launch message as the starting point for ad creative. Build the email hero and paid-social cut as separate edits, with a channel-specific hook and framing for each one.
Hand reps a 30-second feature announcement they can paste into outbound emails the same day the feature ships. Sales stops opening calls with 'so what's new this quarter?' because the prospect already watched the announcement video on LinkedIn.
Existing customers get a tailored version of the launch announcement that shows where to find the new feature in the workflow they already use. Drop the cut into the next QBR deck and the renewal nurture sequence — adoption climbs without a CS-led training session per release.
Pair every launch with a quick walkthrough video that support can paste into ticket replies for the 'how do I find the new thing?' questions that always spike the day after a release. Cuts the same ticket-cluster volume in half the next time the feature is iterated.
Indie launches that punch above their weight. Skip the Twitter screenshot dump and ship a proper feature announcement video the same evening you merge the change. The launch hits Product Hunt and X with the same polish a venture-backed team would have shipped.
Deliver a polished launch announcement video to your SaaS client the same sprint they ship the feature. Build a per-client brand kit once and run every quarterly release through the same pipeline — no per-launch production cycle to negotiate against the retainer.
Other ways product teams use ngram to ship video alongside the work they're already releasing.
Bring whatever shipped with the feature — the PRD, the release notes, the rough Loom. Each converter drops you into the same script-and-storyboard pipeline that powers the polished announcement.
| Text-Only Announcement | Freelancer or Agency | ngram | |
|---|---|---|---|
| Time to ship | Same day (text only) | 2-4 weeks | Under 30 minutes |
| Cost per announcement | Your time only | $1,500-$4,000 per launch | Included in plan |
| Engagement lift | 2% CTR baseline | Higher (if on time) | 3× CTR with video embed |
| Time to iterate post-feedback | Minutes (text edits) | Days plus revision fees | Under 15 minutes (re-render) |
| Brand consistency across launches | Manual every time | Depends on vendor | Select your saved Brand Kit |
Each integration ships with a working template. Trigger a polished feature announcement video from a release pipeline, a CRM stage, or a chat agent — or build your own with the REST API.
whenA new release notes entry publishes in the CMS
thenAuto-render the announcement video and post the link to #product-launch
whenClaude or ChatGPT calls the launch tool with a PRD URL
thenReturn a finished announcement video plus a share link
whenYou hit 'Make an announcement' on the staging PRD tab you have open
thenGet a polished launch MP4 back in a new tab inside 30 minutes
whenA self-hosted CI pipeline ships a new feature build
thenAuto-generate the matching launch announcement inside your VPC
whenThe feature launch video cleared review for the company feed.
thenCompose the feature launch video as a company feed video post and choose its calendar time.
whenThe feature launch video passed its final review and can be posted to the social feed.
thenSet a one-off social feed calendar time for the feature launch video.
whenThe feature launch video passed its final review and can be posted to the video channel.
thenSet a one-off video channel calendar time for the feature launch video.
Explore focused announcements and broader release showcases before choosing your scope.
Brief one new capability or group related updates into a release story.
Stop letting great features go unnoticed because the launch shipped without a video. Turn the release notes, PRD, or Loom from engineering into a feature announcement video that actually drives adoption — the same week the feature ships.
Follow a workflow from source material to a video you can review, share and make again.
Each reviewed roadmap update
Give Claude your roadmap and the feedback you need from stakeholders. Review ngram’s plan to keep available features, work in progress and tentative ideas distinct, then create the update.
Current priorities, availability and dependenciesA narrated roadmap briefing
Ways to run: Claude
