Ship social clips at growth velocity not content calendar pace

Organic reach is collapsing. Video is the only format the algorithms still distribute for free. A social media video maker built for growth teams turns one source asset into ten platform-ready clips — different hooks, every format, ready by the next standup.

Or pick a video type to get started

Trusted by teams at

Salesforce
Salesforce
HubSpot
HubSpot
PayPal
PayPal
Snap Inc.
Snap Inc.
Rocket Mortgage
Rocket Mortgage
Tektronix
Tektronix
Diligent
Diligent
Times Internet
Times Internet
Fivetran
Fivetran
Demandbase
Demandbase
Salesforce
Salesforce
HubSpot
HubSpot
PayPal
PayPal
Snap Inc.
Snap Inc.
Rocket Mortgage
Rocket Mortgage
Tektronix
Tektronix
Diligent
Diligent
Times Internet
Times Internet
Fivetran
Fivetran
Demandbase
Demandbase
Eightfold AI
Eightfold AI
PingCAP
PingCAP
Quizizz
Quizizz
Apryse
Apryse
Sandbox VR
Sandbox VR
Improvado
Improvado
Taggbox
Taggbox
Matrixport
Matrixport
Glasswall
Glasswall
ContractSafe
ContractSafe
Eightfold AI
Eightfold AI
PingCAP
PingCAP
Quizizz
Quizizz
Apryse
Apryse
Sandbox VR
Sandbox VR
Improvado
Improvado
Taggbox
Taggbox
Matrixport
Matrixport
Glasswall
Glasswall
ContractSafe
ContractSafe

We know video would lift reach. We just can't produce it fast enough to test anything.

  1. Monday standup

    The growth lead pulls up last week's social metrics. Reach down again. Engagement flat. Someone proposes testing three new hook formats this week. Everyone agrees. Production lead-time kills the idea before the room clears.

  2. Tuesday afternoon

    Brief the freelancer who delivered last quarter's clips. Quote comes back at $200 per clip with a four-day turnaround. Negotiate down to three clips for $500 by Friday. The week's testing capacity just got sized at three.

  3. Wednesday

    The trend the original brief chased has already cycled on TikTok. The format you would have tested is two days from being stale. The freelancer is still on revisions for the first clip. You write a Slack to push the timeline. They are buried.

  4. Friday morning

    Two of the three clips land in your inbox. One has the wrong caption color and a slightly off brand logo. Revisions queued. Post the cleanest cut anyway and watch it reach 1.4% of the follower base. Decent. Statistically meaningless.

  5. Following Monday

    Standup again. Last week's experiment shipped one clip live, one still in revisions, one cancelled. The growth team has data on zero hypotheses. The growth meeting starts with 'we need more clips' for the third week running.

  6. Month-end review

    Organic reach on the brand is down 32% year over year. The platform's algorithm is rewarding video volume the brand cannot match. Every static post sits at single-digit reach. The channel with the most leverage is the one the team experiments on least.

1200%

Reels and short-form video earn roughly 1200% more shares than static social posts. Most growth teams know that — and still ship two clips a month because production cannot keep pace with the algorithm's appetite.

By the time the freelancer ships the clip, the angle we were chasing is already a stale trend on the platform.

From "posting and hoping" to "testing and knowing"

The old way
Before ngram
The ngram way
After ngram

Growth meeting reviews social metrics with the same line every week. Reach down. Engagement flat. The single short-form clip the designer finished landed in feed three days late and the trend it was chasing already moved. Hypotheses queued: many. Hypotheses tested: zero.

Growth meeting reviews fifteen clip variants that shipped last week. Hook A with a question opening outpaced Hook B by 38% on hold rate. Vertical with burned-in captions earned four times the reach of square format. Three new hypotheses are loaded for next week — production is no longer the gating step.

When a fresh content angle emerges on the platform, the team writes briefs and waits five days. By the time the social clip ships, the angle has cycled and the algorithm has moved on. The channel keeps eating the brand's static posts because no one can match the video cadence the feed expects.

When a fresh angle emerges, the team ships ten clip variants that afternoon. Different hooks, different opens, every aspect ratio. Whichever variant the algorithm rewards on day one becomes the template for the next batch. The feed gets the video volume it expects from the brand.

Quarterly retro lists 'increase video frequency' as the top goal — for the fifth quarter in a row. The team knows the bottleneck is production capacity. The line item never makes the budget because the freelancer math caps spend below the testing volume the channel actually requires.

Quarterly retro shows 120 clips shipped, twelve winning hooks identified, and three formats now standard across the content calendar. Production capacity is no longer a variable in the planning doc. The variable that is — hypothesis quality — is the right one to optimize.

Time to create
15 minutes
was: 3-5 days (brief to publish)
Variants per week
10-20
was: 0-1 reliably shipped
Time to learn
1-2 weeks
was: Months (insufficient data)
Cost per clip
Included
was: $200-$500 freelancer or your afternoon

Growth-speed clips from whatever you already have

Bring raw footage, a long-form recording, or just a topic. ngram produces publish-ready short-form video in the same time it takes to write a creative brief.

1Path one
Drop a long-form recording
.mp4 · .mov · 20-60 min

Start from a long-form recording

Drop in a webinar, a podcast episode, a product walkthrough, or a recorded customer call. ngram identifies the strongest moments, cuts five to ten short-form clip candidates, applies smart zooms, burns captions, and exports the batch in 9:16, 1:1, and 16:9 ready for cross-platform testing.

Webinar to Clips
2Path twoHighest volume
Paste a topic or URL
blog post · brief · product page

Or start from a topic or URL

Paste a topic prompt, a blog post URL, or a product link. ngram writes the script per hook, selects or generates visuals, and produces complete short-form video clips with motion graphics and branded styling. Useful when no long-form recording exists yet and the test ships tomorrow.

URL to Video
ngram

One source asset, ten platform-ready clips

Different hooks, different opens, every vertical aspect ratio — branded the same way and ready for the next experiment cycle.

captionssmart zoomsbrand kit

Already have the topic in a doc? Run Docs to Video first — the variant batch downstream is identical to the recording path.

What changes when social clip production runs at experiment speed

Social becomes a real experiment channel

Top benefit

Hooks, formats, and messages get tested the same week they are written instead of waiting on a freelancer queue. Growth experiments include short-form video as a default variant, not a backlog item that gets cut from the sprint.

Pages running short-form video consistently outperform image-and-text-only feeds on organic reach by roughly 4× on Reels and TikTok — the gap widens as platforms keep prioritizing video distribution.

Refresh before fatigue hits

Social creative fatigues inside a week. When production drops from days to minutes, underperformers get swapped out before the algorithm stops distributing them. The feed reads as a constantly fresh creator, not a static brand asset.

Optimize for the signals that earn reach

Hook rate, hold rate, saves, shares — the metrics platforms actually use to decide who gets distribution. Short-form video lets the team run hook-level tests with statistical relevance, because variant volume per week finally clears the noise floor.

Source asset → 10 social clips in 3 steps

1

Drop in the raw material

30 seconds

Upload a recording, paste a topic prompt, or drop a blog URL. ngram is built for whatever shape the source actually arrived in — polish is downstream.

2

Pick hooks, render the batch

5 minutes

Type five hook variations. ngram cuts the clip candidates, applies brand kit and captions, and reframes for vertical, square, and landscape. Approve the storyboards or tweak the ones that need a different angle.

3

Export and publish across platforms

instant

Download the batch in vertical, square, and landscape. Schedule across Reels, TikTok, Shorts, and LinkedIn from your social tool. Start collecting hook-level data the next morning.

Built for the job

Built for social media video, specifically

Explore all features
Built for teams

Who ships short-form social clips in your company?

All solutions

Explore more use cases

Other ways growth teams use ngram to test, distribute, and scale short-form across the funnel.

View all use cases
Starting from something else?

You don't need fresh recordings to ship clips.

Bring whatever you already produced. Each converter drops you into the same hook-batching, captions, and multi-format pipeline.

The rest of the toolkit

Every tool the social clip pipeline runs on.

All ngram tools

The old way vs. the ngram way

OpusClip / Clip ToolsFreelancer / Agencyngram
Time to first clip5-10 min (needs existing video)3-5 days15 minutes (any input)
Cost per clip$15-$29/mo (limited)$200-$500 eachIncluded in plan
Input flexibilityLong-form video onlyNeeds detailed briefText, URL, docs, or raw footage
Variants per weekLimited by source footage1-2 (budget-capped)10-20+
Brand consistencyBasic caption stylingDepends on freelancerAutomatic via brand kit
Integrations

Wire short-form into the publishing stack you already run.

Each integration ships with a working recipe. Trigger a clip batch from a webinar, a release, or an AI agent — or build a custom flow with the REST API.

Zapier
no-code

whenA new webinar recording lands in /webinars/inbox with status 'Ready to clip'

thenGenerate a ten-clip batch, render in 9:16 + 1:1, post the upload links in #social-test-queue

Integrate with Zapier
MCP Server
agentic

whenAn agent calls the social-clip tool with a topic and source asset

thenReturn ten platform-ready clip variants plus a share link for the social team to review

Integrate with MCP Server
Make.com
scenarios

whenA scheduled scenario picks up a 'trending topic' alert from your social listening tool

thenSpin five short-form variants on the topic and push them into the social tool queue

Integrate with Make.com
n8n
self-host

whenA self-hosted growth workflow flags a winning organic hook in your data warehouse

thenRegenerate the localized batch on your VPC for the next-market growth experiment

Integrate with n8n
Chrome Extension
browser

whenYou hit 'Spin clips' from a YouTube video or blog post tab

thenGet a five-clip short-form batch back in a new tab inside the same standup hour

Integrate with Chrome Extension
LinkedIn
publish

whenA 1:1 B2B clip variant finishes rendering

thenSchedule the cut straight to the company or creator profile with the hook copy pre-filled

Integrate with LinkedIn
X (Twitter)
publish

whenA vertical short-form variant clears the brand-kit guardrail

thenSchedule the social cut with hook A/B copy and a thread reply teed up for the comments

Integrate with X (Twitter)
YouTube
publish

whenA 9:16 short-form variant is approved for the Shorts queue

thenUpload to the channel with title, description, and hashtag set up for the experiment slot

Integrate with YouTube
REST APIMCP serverWebhooksBuild your own integration in ~30 lines.

“But will it work for my situation?”

Still have questions?

Start shipping social clips at experiment speed

Organic reach rewards velocity and video. The growth team has the hypotheses — now give them the production speed to actually run the tests the algorithm is waiting for.